event flyer templates free download pizza tips

#Event flyer templates free download pizza tips how to#

Even if the headline is interesting, the journalists will most likely not want to spend the time adapting your language to their standards.Ģ. Journalist D: When it comes to the language used, I strongly advise against using the so-called cool words as well as overusing capital letters. Journalist B: You’re doing it wrong if you’re using a million descriptions like “an amazing, one of a kind event that will forever be remembered.” The journalist, then, not only has a difficult time grasping the most important info about the when and where but also may be discouraged from looking hard to find it Journalist A: I like figures, facts, and sensible quotes instead of a bunch of adjectives and silly references. Avoiding the “flowery style” of writing event press releases (adjectives, praises, and exaggerations) Let’s check how they define writing a good press release about an event:ġ.

Journalist C: Lifestyle, fashion, beauty & cosmetics, and designīelow are some of the things pointed out by the people to whom we send our event press releases and invitations.

Journalist B: Local news, city life, and local government.

Journalist A: Covering investments, construction, architecture, and real estate.

The most important insights in this article, though, come from the journalists I spoke to – each a recipient of dozens of press releases daily. These few points do not exhaust the press release writing issue, but should at least help you get started. What is the most important thing in my event press release, and will it be enough for the media outlet to publish it? Will the journalist find all the info necessary to write a useful article for their audience?Ĥ. Does the journalist that I’m addressing deal with my subject matter?ģ.

Does the media outlet I’m addressing cover similar events?Ģ. Press release writing tips from journalistsīefore you write a press release about an event and then send it to relevant journalists, you should first answer a couple of questions:ġ. This is a much better approach than the “spray and pray” method, hoping that someone will be interested in your story. You can refine your search by filtering where a journalist is located, or what topics/industries he or she is interested in. Information about open events that have already taken placeįind media contacts interested in your eventĪ key factor in getting your press release picked up by the media is pitching to relevant journalists and bloggers-people that are interested in writing about your event.Īn easy way to find relevant media contacts interested in your event is by using a media contacts database. Information about upcoming open events with the intention of using the media to invite their audiencesĤ. Information about closed events that have already taken placeģ. Information about upcoming closed events where we invite journalists or simply announce they will take placeĢ. There are 4 popular types of event press releases:ġ.

Protip: If you like to invite a journalist to your event, you should also send them an actual invitation (besides the press release), clearly stating the date, time, and venue.

Contact information – contact details of the author, company and/or the PR agency.

Boilerplate – a short description of you and/or your business.

Date of publishing – ensuring the event press release is timely.

Body – elaborating on the details provided in the lead.

Lead – a summary of your event press release.

Title – telling what the news will be about.

Whether you’re using a press release template or creating your own, make sure to include: Writing a press release for an event is just like any other press release.

Press release writing tips from journalists.

Find media contacts interested in your event.

#Event flyer templates free download pizza tips how to#

Here’s how to write a proper press release for your event. According to them, at least 60 percent of outreach practitioners feel your pain. What have I learned? First of all, if you’re reading this because you don’t know how to write press releases, you’re not alone. Wanting to write something new, I decided to include a few befriended journalists in the process. When you type “event press release example” into Google, it spits out 730,000,000 results, including endless templates, examples, and samples.